State of the University
MEDIA: DESIGN + VIDEO
DATE: MARCH 2018
CLIENT: WASHINGTON STATE UNIVERSITY
This series of videos was produced for the social media coverage that accompanied Washington State University's 2018 State of the University address. The event organizers (the president's speechwriters and PR folks) initially requested a video montage highlighting the previous year at WSU, but I proposed that we take a more interactive approach. The address was organized into a series of topics that the president planned to cover in a sort of “whistle-stop” fashion - the format of the presentation left little time for factual context. I pitched that we produce a series of short, animated infographic videos that could be sent out via social media (primary audience for this event was on Twitter) and would serve to add that extra factual context to the address talking points.
Once the president's speech had been finalized, I worked with the main speechwriter to break down the talking points into the key topics that needed to be addressed. Once those ten topics were identified, I converted the speech dialog into shorter, punchier phrases that would be more direct and memorable in a social media environment.
Sample of several infographic panels that I designed and then animated for the State of the University address.
Using the converted talking points, I started the design process. The videos needed to be identifiable as part of a cohesive package, but I didn't want them to be identical. So I storyboarded out four “templates” that suited the flow of information. Once I had my design elements proofed and approved, I brought everything into Adobe Premiere and After Effects to animate and pair with footage where necessary.
The videos are vertical, to take advantage of the mobile viewing experience, and have no sound. On Twitter, the videos' combined viewership neared 5,000 (the address livestream itself was only viewed by 1,100 people on YouTube). All ten videos have been strung together in the video embedded below, with title cards in between.