MEDIA: VIDEO + DESIGN
DATE: SEPTEMBER 2017
CLIENT: WASHINGTON STATE UNIVERSITY
This video was used as part of the WSU Foundation's fall fundraising campaign. The Foundation works with a number of philanthropic groups, and CougParents is one that sponsors student life, learning and leadership opportunities. The purpose of this campaign was to promote the benefits of groups like CougParents, and encourage parent participation.
During the initial project meeting we showed the Foundation the three "Cougar Spotlight" pieces that we had produced for WSU's recruitment office, and the project managers requested a similar graphic treatement for this video.
We filmed our two subjects - a daughter who is a current student and her mother, a WSU alum and current member of CougParents - in front of a greenscreen, and then built a narrative using that interview. Once the narrative was in place, I developed complementary graphics and layered them beneath our keyed-out subjects. Foundation was pleased with the result, and this greenscreen treatment continues to be a style requested by our clients.