// HIGHLIGHTS


Carroll MACC Advertisement



MEDIA: VIDEO + MOTION + DESIGN

DATE: MAY 2019

CLIENT: CARROLL COLLEGE


Carroll College launched its first graduate degree during the 2018-2019 school year: a hybrid online Master of Accountancy degree that could be completed in as little as a year and reguired just a short introductory on-campus session to begin.


I was commissioned to create a 30-second commercial for regional television to promote the new MACC degree. After a meeting with the program director to establish messaging priorities, I wrote the script and worked with a colleague to record narration. I used a combination of customized Noun Project assets and from-scratch illustrations to build the graphic design panels that make up the video. I was inspired by Jonathan Jarvis' animated infographic/motion design film, “The Crisis of Credit,” but I wanted to skew to a more midcentury modern design aesthetic. I think the off-registration color fills and asymmetrical “speech bubble” elements accomplish that look nicely.


Once the panels were all built and prepped in Photoshop, I added simple animation in Premiere and laid in the narration and music track. The full commercial is embedded above, and a handful of the design panels are included below.

Graphic plate designed for the MACC commercial.
Graphic plate designed for the MACC commercial.
Graphic plate designed for the MACC commercial.
Graphic plate designed for the MACC commercial.

Four graphic panels (two with the frame, two without) designed for the Carroll College Master of Accountancy commercial. More illustrations are available on Behance.