// HIGHLIGHTS


Carroll College IMPACT Campaign



MEDIA: DESIGN + WEB DEVELOPMENT

DATE: JUNE 2019

CLIENT: CARROLL COLLEGE


The IMPACT Annual Fund is the primary annual fundraising effort of Carroll's Office of Institutional Advancement. As the 2018-2019 fiscal year wrapped up, the Advancement team realized they would be ending the year about $15,000 short. To bridge that gap, they decided to launch one final ten-day campaign through the end of June.


I was responsible for building a number of campaign elements: a series of five emails (the Advancement team uses MailChimp to run their email campaigns, so I built the emails out in HTML before finalizing them in the MailChimp dashboard) that ran before, during and after the campaign, and a series of social media graphics that were deployed across the school's accounts on all the major social media platforms. I was provided with a list of talking points and important dates and given access to the school's photography archive - otherwise everything else had to be generated by me.

Social media graphic created for the IMPACT campaign.
Social media graphic created for the IMPACT campaign.
Social media graphic created for the IMPACT campaign.
Social media graphic created for the IMPACT campaign.

Selection of square social media graphics created for the campaign - these designs were also built in horizontal and vertical aspect ratios (more social media graphics from this project can be found on Behance). I wanted the graphics to create a strong emotional response in viewers (hopefully encouraging them to click through to donate!), so I was careful to use images depicting students with big expressions of joy, disbelief, excitement, and gratitude.


For a very small private school in a relatively small Montana city, raising $15,000 in ten days is a challenging goal. The campaign came within a few hundred dollars of the final number, and credited the social media and email campaign for playing a key role in getting them that close.


I've included a few samples of the social media graphics that I designed and published, and an example of one of the emails that I built. More work from this project can be found on Behance.


 
Screenshot of one of the IMPACT campaign emails.

Screenshot of one of the IMPACT campaign emails.